In today’s digital economy, Facebook (now part of Meta) has transformed from a social network into one of the most powerful platforms for creators, influencers, and businesses to generate income. With over 3 billion monthly active users worldwide, the opportunities to turn creativity into revenue are greater than ever. From video ads and fan subscriptions to live-streaming tips and brand collaborations, Facebook offers multiple ways to build sustainable income streams.
But before payouts can begin, there’s a step many creators find confusing: providing a Tax Identification Number (TIN), commonly referred to as a Tax ID. At first, this may seem like unnecessary bureaucracy. It’s a vital requirement for legal compliance, secure payments, and avoiding penalties.
In this in-depth guide, we’ll explore:
- The different ways to monetize Facebook in 2025
- Why Facebook requires your Tax ID (and what happens if you don’t provide it)
- When and where Facebook will ask for it during the monetization process
- The challenges global creators face in securing tax IDs
- And how TaxDo, a worldwide tax compliance platform, simplifies the process with fast, affordable registration in over 130 countries
By the end, you’ll not only understand why this step matters, but also how to navigate it smoothly so you can focus on what really counts: creating content and building your audience.
The Many Ways to Make Money on Facebook in 2025
Facebook’s monetization ecosystem has grown enormously in recent years. In 2025, Meta launched the Unified Content Monetization Program, which combines In-stream Ads, Ads on Reels, monetized Stories, and Performance Bonuses into one streamlined system. This makes it easier for creators to access multiple income streams without juggling separate programs.
Here’s a deeper look at how people are making money on Facebook today:
1. Content Monetization (Ads & Bonuses)
One of the most popular methods is through ad revenue. Creators earn money when ads run in their videos, short Reels, or even Stories (a recent addition). Facebook also pays out performance-based bonuses to reward high-engagement creators.
To qualify, you’ll need to meet certain thresholds: 5,000+ followers, 600,000+ minutes of content watched within 60 days, and full compliance with Meta’s Partner Monetization Policies.
Earnings vary widely. For video ads, the average ranges from $0.01 to $0.03 per view, while high-performing creators have reported monthly earnings between $1,000 and $5,000. Performance bonuses can be even higher, with Meta offering up to $35,000/month for top-tier creators.
This route works best for video-first creators who produce engaging short- and long-form content consistently.
2. Fan Subscriptions
If you’ve built a loyal audience, Fan Subscriptions allow you to turn followers into paying supporters. By offering exclusive content—such as private live streams, custom emojis, or behind-the-scenes updates—creators can charge fans a monthly fee ranging from $4.99 to $99.99.
Eligibility requires 10,000+ followers and 250+ returning viewers, but once approved, creators keep 70% of the subscription revenue after platform fees.
For creators with highly engaged niche communities—like fitness trainers, educators, or gamers—subscriptions can become a consistent, recurring revenue stream, with many earning $10,000 or more each month.
3. Facebook Stars
Stars allow fans to directly tip creators during live videos or Reels. Each Star is worth $0.01, but when multiplied by hundreds or thousands of viewers, this can add up quickly.
With a requirement of just 500 followers, it’s accessible to smaller creators. Live streamers, educators, and entertainers often see the biggest benefits, with active streamers earning anywhere from $100 to $1,000+ per session depending on their audience size and interaction.
4. Brand Collaborations & Sponsored Content
Through Facebook’s Brand Collabs Manager, creators can connect directly with businesses looking for influencers to promote their products. Sponsored posts, brand takeovers, and affiliate partnerships fall into this category.
Even with a smaller audience—as few as 1,000 engaged followers—creators can start landing deals. Rates vary but often range from $500 to $10,000 per post, depending on niche, engagement rate, and location.
For lifestyle, fashion, tech, and beauty creators, this is often one of the most lucrative paths.
5. Facebook Groups Monetization
Communities are at the heart of Facebook, and monetized groups are increasingly popular. Admins can charge for premium access, host paid events, or sell digital products (like e-books or courses) directly within groups.
While this doesn’t always require Meta’s approval, groups generally need 1,000+ members and strong engagement to succeed. Creators running active groups report earnings of $500 to $5,000 per month, depending on how much value they deliver.
6. Meta Audience Network & App Monetization
For developers and publishers, Meta’s Audience Network extends monetization beyond Facebook. By integrating ads into apps and websites, developers can earn on a CPM basis—typically $1 to $10 per 1,000 impressions.
This method is best for app developers and website owners who want to expand income beyond traditional ad networks.
Pro Tip: Many creators combine two or three monetization methods for maximum results—for example, running ad monetization while also offering Fan Subscriptions and landing brand deals.
What is a Tax ID and Why Does Facebook Require It?
A Tax Identification Number (TIN) is a unique number assigned by your government to track tax obligations. Depending on your country, it may be called something else:
- U.S.: Social Security Number (SSN) or Employer Identification Number (EIN)
- EU: VAT Number
- India: Permanent Account Number (PAN)
- Brazil: Cadastro Nacional da Pessoa Jurídica (CNPJ)
- UAE: Tax Registration Number (TRN)
So why does Facebook ask for it?
1. U.S. IRS Compliance
Since Meta is a U.S.-based company, it must comply with IRS regulations. That means reporting payments made to creators. For U.S. residents, this comes via forms like 1099-MISC or 1099-K. For non-U.S. creators, providing a TIN via W-8BEN is required to avoid a 30% withholding tax.
2. Global Tax Treaties and Reporting
International frameworks like FATCA and the OECD’s Common Reporting Standard (CRS) require companies like Meta to share creator income data with tax authorities in over 100 countries.
3. Secure Payouts & Fraud Prevention
Requiring a Tax ID ensures payouts are sent to legitimate individuals or businesses. It protects both creators and Meta from fraud or identity mismatches.
4. Program-Specific Rules
Certain programs, like Stars or Audience Network, won’t even let you activate payouts without a valid Tax ID linked to your account.
Without a Tax ID, your account may face withholding of up to 30%, delayed payments, or even frozen funds.
When and Where Does Facebook Ask for Your Tax ID?
Facebook integrates this step into its payout system. You’ll encounter the requirement in several situations:
- During Payout Setup: In Creator Studio or Meta Business Suite under Monetization → Payouts.
- At Eligibility Notification: A pop-up message prompts you: “Add Tax Info to Get Paid.”
- Annual Reverification: Meta may ask for updates if you change your address or exceed certain income thresholds.
Specific Triggers:
- Reaching the first payout threshold of $100
- Non-U.S. creators needing to file W-8BEN for treaty benefits
- Businesses required to submit VAT or EIN information
Challenges for Global Creators
For creators outside the U.S., securing a tax ID is often the hardest part. Unlike a universal standard, every country has its own system:
- Different formats: UAE’s TRN, UK’s UTR, India’s PAN, Brazil’s CNPJ
- Complex processes: Some countries require in-person visits, tax representative, complex process, notarization, or translations
- Time-consuming government portals: Delays are common
- High costs: Many large accounting firms charge premium fees for registration
- Privacy concerns: Sharing sensitive ID documents without guidance feels risky
Meta itself has acknowledged that 40% of eligible creators never complete monetization simply because of tax compliance hurdles.
How TaxDo Simplifies Global Tax Registration
This is where TaxDo comes in. We’re a global tax compliance platform built to make life easier for digital creators. With a network of tax partners spanning 130+ countries, we help creators register for Tax IDs quickly, affordably, and securely.
Why Creators Choose TaxDo
- Global Reach: Coverage across the U.S., EU, GCC, Asia, and Latin America
- Speed: Faster processing via access official tax portals and trusted local partners
- Affordability: Lower costs compared to other global accounting giants
- Comprehensive Support: From registration to submitting your W-8/W-9 into Facebook
- Security: End-to-end encryption ensures your documents stay private
The Process is Simple:
- Email [email protected] with your country and monetization program.
- Receive a transparent fee quote.
- Upload basic documents (passport, proof of address).
- Our team works with local authorities to obtain your TIN.
- You receive your Tax ID + completed tax forms, ready to upload to Facebook.
With TaxDo, you avoid the long waits, confusing government websites, and high fees that stop so many creators from monetizing.
Conclusion: Turn Tax Compliance Into Growth
Facebook is one of the most powerful platforms for digital creators to monetize their talents. But the gateway to earnings is compliance specifically, providing a valid Tax ID.
For creators, influencers, and businesses worldwide, this requirement ensures compliance with global tax laws, protects payouts, and enables sustainable growth. While the process may seem daunting, it doesn’t need to hold you back.
With TaxDo, you gain a reliable global tax partner to help you register your Tax ID quickly and affordably across 130+ countries. That means you can focus on building your brand, growing your audience, and earning more without the stress of navigating complex tax systems.
Ready to get started? Contact us at [email protected]
Your Facebook monetization journey starts here, compliantly, securely, and without delay.
